Puffin Kids 'Start A Story' - Kong Animation Studio London

Puffin Kids'Start A Story'

In Publishing Illustration, Campaign Animation, Social Media Marketing Animation, Animated Advertising, 2D Animation, Mixed Media Animation, Kids & Family Animation, Handpicked, Brand Animation, Commercial Animation, Character Animation, Hand Drawn Animation

Kong Animation Studio partners with Puffin Kids on their 'Start A Story' summer holiday campaign.

Kids are brought up on Puffin books and the rainy British summer holidays can mean a lot of spare time for reading.

Penguin approached Kong Animation Studio to help with a brilliant “Start A Story” animated campaign as a way to encourage younger readers to pick up a book and use their imagination over the summer holidays.

They provided the video footage of the kids telling the story, and we then animated all sorts of beasties and things to match what the kids were saying. It was a lot of fun!