Animated advertising that features relatable, engaging or emotive characters is truly the silverback of effective commercials. They're the emotional anchors that help brands forge customer connections stronger than a gorilla's grip. Beating its chest across multiple platforms, from social media to broadcast to out-of-home, animated adverts can be adapted with the agility of a gibbon, ensuring consistent brand presence swings wherever the target audience roams. Well-crafted animated characters can mirror human emotions and establish brand loyalty through shared values. Kong Animation Studio creates memorable campaigns that stick in viewers' minds long after the ad has ended. With silverback scale character-driven animated advertising, brands can reach audiences on an emotional level that's anything but cartoonish.